What Are Some Factors That Influence Consumer Purchasing Decisions?

In this digital world of e-commerce, there are several factors that influence that influences customer behavior. In this article, we are going to look at the 7 factors that influence any customer’s behavior.

  1. Economic factor plays a vital role in the sale of any product. This is the foundation of any purchase and if people can not afford anything they would not be buying any even if they need the product.
  2. All the features and functions that any given product offers results in its desirability. If any product has practical features and is quite useful, all the consumers would not hesitate in buying it.
  3. The promotion and marketing of the product also play an important role in its sales. If done right, the marketing of any product can boost its sales significantly and even increase its credibility among its users. If you need marketing tips you can click this link now.
  4. The personal factor that include stuff such as lifestyle, occupation, and age also plays a role in this process. Anyone would like to buy a product that appeals to their taste and style and is useful to them in their professional and personal life.
  5. Perception, learning, and motivation are the psychological factors that play a vital role in shaping the mind of any consumer. These psychological factors can make or break any deal.
  6. Social factors such as family groups and peer pressure can also make any consumer buy a product. They can be influenced by the product as they see their friends or family members using the same thing.
  7. Cultural factors such as living conditions, area, and cultural environment surely affect the mind of any buyer which can boost or decrease the sale of any product.

These are the most common factors that influence the behavior of any consumer as they set out for shopping. All the sellers and business owners should consider the following points as they start or scale their business.


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Dawn Malicdem is a graduate of AB Communication Arts in De La Salle University. She is a media enthusiast, journalist and a photographer. She also plays golf during her free time.