Do you know 3 in 10 customers starts their purchase decision from a mobile app? Yes, consumers today are more inclined to businesses that can promise them app-based shopping. Put simply, every small business today needs an app. The post below offers a brief on why small businesses should get their own apps.
Convenience for users
Apps make shopping convenient for your users. With apps, they can get information on-the-go which helps them to take faster shopping decisions. And quicker shopping decision means faster and more effective shopping activities. Yes, websites too offer on-the-go information but minus the convenience of apps. When it comes to websites, you have to go to search engine, type and URL and then you can reach the website. But with apps, one just needs to tap on the app icon and it will open up before him. A user would simply have to go for pc app store download to install the app and then it’s done. After that, one tap on the app is enough to access the host business.
More direct communication
Apps ensure more direct communication between users and the host business. This offers businesses a great advantage of getting more effective outcomes with push notifications. A user is more likely to check a notification if it’s from a business he is in direct communication with. This way, your business app is always a fantastic marketing tool for your store.
Enhances customer loyalty
When you assure a convenient shopping experience for your users, you immediately beget increased customer loyalty. It will eventually lead to higher rates of conversion and larger customer retention for your business.
A business app assures user convenience, improved customer loyalty and increased customer retention. As a result, it can easily guarantee improved sales figures and boosted revenue for your business as well.