4 practical goals to achieve with Email Marketing

Email marketing is extremely effective for all businesses, irrespective of size and industry. But, when you are proceeding with an email campaign, there are some specific goals that you should keep in mind. The post below offers a brief on the major practical goals to achieve with email marketing by giving credit and source link.

Boost SEO ranks for website

The SEO rank of your website will be decided based on the number of visitors or traffic flow. A powerful email marketing campaign will help you to garner targeted and potential visitors to your website who are actually interested in your business. Here are a few tips for that:

  • Avoid subscribers with temp mail id since they are not exactly interested in your business
  • Create an enticing subject line
  • Include relevant and beneficial contents
  • Include visible CTA

Improve open rates

There is no point in running an email marketing campaigns if your recipients don’t open it. You have to make them open it so that they can understand the value of your mail and feel inspired to know more about your brand. One of the best ways to attract the attention of your recipient is a powerful and inspiring email subject. Words like “Limited Offer” “FREE”, “Hurry Up” are very effective for an email subject when you have to pull attention.

Retain previous customers

Your previous customers are the assets of your business and you have to make sure they choose you time and again whenever they need anything related to your offerings. To ensure that, you should design email marketing campaigns especially targeted to the old customers. The email would contain a note of gratitude, request for opportunities to serve again and exclusive loyalty offers.

To bring new customers

After you inspire your website visitors to subscribe to your newsletter, don’t just stop there. Send them special customized emails with welcome bonus to entice them to do business with you.


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Dawn Malicdem is a graduate of AB Communication Arts in De La Salle University. She is a media enthusiast, journalist and a photographer. She also plays golf during her free time.